Odwalla Case Essay

Odw wholly(a) tolda Incorporate is known for highschool prize products and it publications pride in the way the succuss argon made. However, with E. coli crisis it has become extremely difficult to entertain that timeworn unless Odw enti relya designs a proper strategy to counter the effect. I impart help you design a colloquy strategy for severally s readholder to emerge from this crisis, regain allegiance and improve brand image.Odwalla moldiness take overflowing ownership of this crisis and communicate to its stakeholders well-nigh the recall do by, quality assurance policies and steps taken to crock up the issue. The measure and the process is extremely important to communicate effectively. on a lower floor atomic number 18 the list of key issues and the colloquy strategies for each stakeholder that will help get through this crisis. let out ISSUESSome of the key issues that Odwalla face because of the E. coli breakout arDetermining communication strategy to res pond in the crisis Identifying pasteurizing methods to maintain the homogeneous apprehension and quality Maintaining accredited core competency use of minimal labor processes to deliver superior taste and nutritional set Researching side effects of adding chlorine, as suggested by a quality assurance manager Identifying ways to deliver safe products in futureIdentifying ways to maintain the customer loyaltyIdentifying strategy to regain stakeholders relianceHandling lawsuits from alter consumersThese issues will affect the callers future business operations. Therefore, Odwalla must take immediate action to contain the breakout and reclaim solution to avoid re-occurrence in future.COMMUNICATION STRATEGIES FOR from each one STAKEHOLDEROdwalla must communicate with all of its stakeholders. The pastime atomic number 18 the communication strategies for the nine most important Odwalla stakeholders the touched customers, the public, the employees, the crisis management commi ttee, the distri simplyors, the retailers, the suppliers, the officials, and the shareholders/investors.Affected CustomersApologize immediately and take full responsibility for the crisis to the affected consumers by contacting them by phone or paying a ascertain Guarantee captivate measures will be taken to fix the issue Send condolences letters to all consumers who are affected by consuming the Odwalla juice and compensate them for medical costs and hardship existenceLaunch TV, Radio and Internet advertisements to inform allbody about the crisis and seek apology Regain consumers faith by assuring that this issue will be resolved soon Arrange factory tours for public assuranceEmployeesCall in for all-employee meeting to explicate the crisis and engage employees for ideas to pasteurize the products by maintaining same taste Send out a memo to all employees requesting them to contact crisis management committee with ideas and inquiries Instruct all employees to direct any quest ions or inquiries from media to Internal communication departmentCrisis management committeeIdentify the lot numbers of the affected productsQuarantine all the affected productsDevelop the recovery blueprint and review with officials ahead implementationDistributorsSend memos to distributors with stilt numbers and ask them to recall the products and unlooseze any supply departure to the retailer Tell distributors to dispose all the products unified the mess numbers given to themRetailersSend memos to retailers with batch number and ask them to recall the affected products. written report with retailers for any customer re-funds requestsSuppliersSuspend receiving of all the supplies from the suppliers engage suppliers to look for E. coli in their supplies and urge them to take appropriate actions Discuss with supplier for ideas and methods to avoid any defilement even before the products get to Odwalla facilityOfficials pass along openly with the health agencies and law of ficials by cooperating with the investigating process Explain the recovery plan certain by crisis management committee Get testify for the process from the health agenciesShareholders/InvestorsCall for immediate panel of director meeting and explain the crisis, recovery plan and cost of fixing the crisisNEXT STEPOdwalla must take immediate action to avoid maltreat to customers confidence level and stick out faith in stakeholders. In order to resolve the issue quickly Odwalla must take following important stepsIdentify the contaminated batch numbersQuarantine the contaminated productsCommunicate with all stakeholdersFind the root-cause of contaminationImplement the solution from root-cause compendiumGet approval from health agenciesKeep consumers updated via advertisements TV, Radio, Newspapers and Flyers rise factory tour for customer satisfaction nett WORDSOdwalla must communicate immediately by enforcing the communication strategies. The consequences for not communicatio n effectively are worse and will affect from losing customers to long lawsuits and file bankruptcy. It will be very challenging to scram a solution that will maintain the same taste and not to have pasteurized the products. However, you will find smart and effective ways of communicating with stakeholders in this memo that will not notwithstanding help Odwalla regain the lost glory but also avoid any adverse implications.With every Core Competencies, there are rewards and crisis. Odwalla must borrow this crisis as a lesson learned and use this palpate to come up with new tools and technologies for production process and live up to its mickleOdwallas vision has always been to nourish people everywhere with the unutterably honest art and rhythm of natures offerings. We live on the principle of respect for our consumers who rely on us for consistent quality in taste and nourishment and respect for the earth on which we rely for holistic nourishmentI would comparable you to consi der my communication strategies and be calm and forbearing in handling the crisis. Please feel free to contact me for any questions you may have.